CX Designer | Creative Director
Overview
I collaborated with MassivArt to develop an installation for the W Hotel.
The W Hotel Montreal was brought to life through captivating and immersive artistic installations.
I created paintings illuminated by integrated neon lights to bring life to the hotel’s hallways.
Project
My roles & responsibilities: Creative Direction, Artist
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Client
W Hotels is an American upscale lifestyle hotel chain owned by Marriott International that is marketed towards a younger age group.
Location
The modern W Montreal is located in the city centre's historic Banque du Canada building. Located on Square Victoria, this property is just minutes from Old Montreal and the Quartier des Spectacles.
Define
Concept
The project aimed to bring a concise collection of neon art pieces that echoed the industrial and neon theme of the location, seamlessly blending art with the venue's atmosphere and enhancing its vibrant ambiance.