CX Designer | Creative Director
Interviews
Internal debriefs, one-to-one with users, feedback review, sending survey
Personas
A user-focused reference to inform design decisions and align the product with user needs.
Branding
Give a personality to the product: logo, color palette, fonts, etc.
Wireframes
Create low fidelity wireframes from sketches to estabilish a clear user flow
Testing
Get feedback from users to allow for additional UI changes before development start
Graphical QA
QA of the entire UI before handing the product to technical QA
Plan
Elaborate a plan with the data
we have, the budget, and the goals we are targeting
Benchmark
Use specific metrics to assess the user experience or compare it with other products available on the market
Sketches
Sketching ideas around features, user flow, user journey, information architecture
Prototype
Create a high clickable prototype in order to test the design with user and get some feedback
Final Design and
Support
Finalizing the screens. Creation of a design system and prepare assets for the development team
Data Analysis
Analyzing data after product release and obtaining user feedback for future product iterations.