• 13 years of experience in Product Design, Visual Design and Art Direction in 4 countries.
• Dynamic and well-travelled with a great sense of aesthetics
• Autonomous with an ability to handle multiple projects simultaneously
• Distills complex problems, using out-of-the-box approaches, into simple and elegant solutions
• User’s advocate with a goal to solve their problems and enrich their lives
• Obsessed with attention to detail and only believes in creating stunning visuals
• Loves collaborating with people
• Exceptional work ethic and commitment to organizational objectives
• Proactive time and space manager, team builder and tactical planner with an ability to face challenges head-on and execute sound decisions
Art Direction Photography Space Interaction Design
Marketing Strategy UI UX Wireframes Personas Prototypes
Usability Testing Creative Initiatives
UI | UX & Branding
Apr. 2021- Now
Art Director | Lead Product Designer at Amino App (MediaLab)
Revamp of a community app by introducing new features and ensuring parity on web.
Working with a cross-functional agile team on the creation of new features.
Crafting a long-term design strategy together with the product owner.
Gathering and analyzing users' feedback and conducting A/B testing to refine changes and enhance user experience.
Creating a design system and associated assets, such as illustrations, icons, banners, event-based app icons, and performing photo editing and retouching.
Graphical QA and collaboration with product managers and engineers to ensure integrity in final product.
Optimizing app store performance by managing, modifying, analyzing, and publishing new screenshots and app icons for both Google Play store and Apple Connect.
Manage relationship with external creative partners.
Apr. 2015- Apr. 2021
Lead UI UX Designer at Abilis Solutions
Successfully executed a comprehensive UI/UX overhaul of a mission-critical, high-security, database-driven enterprise software suite comprising of five distinct applications, designed to function seamlessly across multiple platforms including desktops, tablets, and mobile devices.
Lead and oversee the UX/UI design workstream, including mentoring and coaching junior designers, facilitating collaboration, and documenting deliverables.
Collaboration with product owners, business analysts and engineering teams to define and implement innovative solutions for product direction and experience.
Planning and implementation of UX processes, creation and maintenance of documentations, design system and system specifications. Promotion of design guidelines, best practices and standards within the company.
Creation of data visualization dashboards for business KPIs (Power BI, Birst, Tableau library) Creating low to high-fidelity sketches, wireframes, visual mockups and prototypes to communicate design ideas.
Conducting usability sessions and evaluation of user feedback at customers location. Ensuring consistency by performing quality control on designs and thereby managing tasks and bugs using an in-house ticketing system.(TFS)
Feb. 2014 - Apr. 2015
Art director | UI UX Designer at HPJ Solutions
Concept and execute campaign creative to drive measurable performance accross the conversion funnel.
Design intuitive and elegant user interfaces.
Working with product managers and engineers to ensure that designs are technically feasible, scalable and aligned with project timelines.
Lead all photoshoots and creative execution to continuously set higher artistic and creative standards with each new campaign.
Conception of storyboards and game designs.
Collaboration with clients to define and implement innovative solutions for product direction, visuals and experience.
Apr. 2009 - Jan. 2014
UI UX Designer at Anuvu
Spearheaded the conception and development of innovative in-flight entertainment applications, encompassing a broad spectrum of features such as connectivity portals, eReaders, eMeal menus, games, transaction interfaces, and TV shows/movies.
Successfully created complete graphical user interfaces (GUIs) for a multitude of airlines, utilizing wireframes, low fidelity and high fidelity prototypes.
Demonstrated proficiency in optimizing system graphics, resulting in improved performance and resource conservation.
Worked closely with clients to implement branding and design guidelines across customized applications, forging partnerships with third-party companies to ensure seamless execution.
Acquired hands-on experience working on a diverse range of devices, including Panasonic In-Flight Systems, Cabin Management Systems, web portals and Karma handsets.
Apr. 2008 - Apr. 2009
Graphic Designer at Freelance
Generate and implement design solutions across various platforms, including websites, event collaterals, marketing assets (both paid and organic), print materials, presentations decks, and style guides.
Art Exhibitions, Awards & Publications
Associate Degree in Interior Design
Penn Foster College
Level 4 CJIS Certification
US F.B.I. (For confidential information security requirements)
UX Certificate - Usability Testing
Interaction Design Foundation
CityLite, London, UK
2004 - 2007
BA Hons in Fine Arts
Jean Monnet-UQAM, France/Canada
Space interaction design Photography
Art Psychology Nature
The Human Experience
Get in Touch
Call: (213) 732-0004
Meet: Los Angeles