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Concept Overview

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Roche Bobois is a renowed name in the contemporary luxury furniture industry with over 260 showrooms worldwide.

The project objective is to increase foot traffic and optimizing the customer experience in stores through the integration of technology and an augmented reality app experience. By leveraging cutting-edge tools, I am transforming traditional shopping into an immersive adventure, enticing customers to explore and discover in exciting new ways.

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Project

Project duration: TBD

My roles & responsibilities: Establishing the design strategy, product roadmap, ideation and conception

Deliverables: Flowchart, wireframes, low and high fidelity prototypes, UI assets, UI/UX documentations, guidelines.

Tools used: Figma, Photoshop, ARConnect, Matterport, CXG analytics

Understand

Context

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I started my analysis in one of the showrooms in Los Angeles which was equipped with 7 iPad stations, 1 mega tablet, and 4 TVs broadcasting a Roche Bobois promotional video. Additionally, each employee was equipped with an iPad and a laptop for presentations and providing customer assistance.

Research

Through CXG analytics 142 evaluations have been conducted accross EU and North America, amongst 72 showrooms worldwide both in Europe and US revealed the following problems:

•  Low tablet usage among existing customers (38%).

•  All iPads available to customers offer the same generic website access, lacking personalized content, product information and customization options

•  Missed opportunities for engaging customers with tailored experiences.

•  Inefficient resource utilization with iPads and tablet stations.

•  Lack of awareness about the brand name and its reputation.

•  Lack of understanding of product customizations.

•  Brand lacked understanding of furniture preferences across diverse demographics and locations.

•  Constant price changes occurring without notification make it nearly impossible for staff to maintain accurate pricing on the floor.

•  Brand lacked analytics tools in place. Estimation of product popularity based solely on sales (biased data: limited Perspective and exposure)

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Define

These challenges need to be addressed by taking a comprehensive approach to enhancing the customer experience (CX), focusing on both in-store and at-home interactions with the brand and its products.

Virtual Showroom

  • Enhancement of the current Virtual Showroom using Matterport and ARConnect
  • Integrated real-time updates to showcase the latest collections and products available at each store location.

  • Designed user-friendly navigation features for seamless exploration of the virtual showroom and product offerings.

  • Enhanced the app with interactive elements to engage users and provide an enriched shopping experience.

New Tailored Ipad Experience

A tailored experience can be created for every product by expanding the number of iPads in-store, ensuring there's one iPad per item. This initiative allows customers to access detailed information about each product, including product description, designer details, materials used, customization options, warranty and care instructions, as well as pricing and availability. This approach aims to enhance the overall shopping experience and provide customers with comprehensive product information at their fingertips.

Entrance Screen Experience Redesigned

The redesign of the main entrance screen is essential to create a captivating and impactful experience for customers as soon as they entered the showroom.

 

By providing a larger screen, we aimed to draw customers' attention and establish the brand presence from the moment they set foot inside. The screen would feature a mix of video and text in a loop, carefully crafted to encapsulate the essence of the brand.

 

With no sound, the visuals would speak volumes, showcasing key elements such as the French heritage, the brand's longstanding presence since the 1960s, European manufacturing, high-quality craftsmanship, luxurious offerings, renowned European designers, and the ability to fully customize products.

 

This immersive introduction would set the stage for a memorable and engaging shopping experience, leaving a lasting impression on visitors.

Enhancement of Analytic Platforms

There is a need for custom analytic solution to track product popularity, customer satisfaction, and feature preferences. This would allow the brand to gather insights for continuous improvement and ensure our offerings met customer needs and market trends.

Create

Product Information

As a priority, we need to address how customers access product information.

Currently, they had two options: the website, which did not convey all the customization capabilities, or in-store, which required assistance from a salesperson. However, a vast majority of browsing clients preferred to browse by themselves, hindering their ability to understand both the brand and the product options.

This information would then be utilized both on tablets in-store and in the VR app.

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Case study in progress...

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